The Internet of thoughts
By SHELAGH BRALEY
Photos by TODD McFLIKER
The struggle for marketers in knowing what they should do with data has just gotten a little easier with the partnership of Pointlogic and Moodwire, two major market leaders in turning customer insight into action.
The two firms have recently joined forces to illuminate the link between how customers feel and what they buy.
Pointlogic supports media agencies and brands in their quest to provide consumers with relevant, need-it-now product and service information. Moodwire focuses on social web listening analytics. The two together will deliver real-time social media data within Pointlogic’s Commspoint software, the industry’s leading strategic planning platform.